Tabby is strengthening its position in the UAE’s fast-growing buy now, pay later market by partnering with Apple, giving consumers a more flexible and interest-free way to purchase premium devices while managing their spending more predictably.
UAE consumers now have a new way to finance their tech purchases as the financial services app Tabby officially adds the Apple Store to its extensive partner network. This integration allows Tabby Card holders to access flexible, interest-free payment options when shopping for Apple products at physical Apple Store locations, through the Apple Store app, and on the Apple Store Online. The move comes as the Tabby Card surpasses 1 million active users, cementing its position as one of the fastest-adopted payment cards in the region.
The partnership introduces several tiered payment structures to give customers greater control over their spending. For a limited time until March 30, 2026, cardholders can split their Apple purchases into six interest-free instalments with no additional fees. Beyond this promotional period, the platform continues to offer its standard option of four interest-free payments. For those making more substantial investments in high-value hardware like MacBooks or iPads, the service also provides an extended option to split costs into up to eight monthly payments.
Hosam Arab, the CEO and Co-Founder of Tabby, noted that bringing the Tabby Card to the Apple Store gives customers the flexibility they need to manage their finances without the burden of interest. He emphasised that the goal is to help shoppers stay fully in control of their budgets while accessing the latest technology. This collaboration is a significant addition to a network that already includes thousands of global and regional brands across the retail, electronics, and lifestyle sectors.
Eligible customers in the UAE can access these features by downloading the Tabby app and applying for the digital Visa card. Once approved, the card can be added to digital wallets like Apple Pay, enabling a seamless tap-to-pay experience at any Apple retail location in the Emirates. This integration reflects the growing demand for buy now, pay later solutions in the Middle East, as consumers increasingly seek transparent alternatives to traditional credit products that often carry high interest rates or hidden charges.
The addition of a premium global brand like Apple to the partner list highlights the maturing fintech landscape in the UAE. By offering clear and predictable pricing at the point of sale, the company is helping modernise the retail experience for a digital-first generation. As the promotional window for six-month instalments nears its end, the focus will remain on providing a consistent and reliable payment infrastructure that supports the diverse needs of the local consumer market.
Key takeaways
- Tabby Card now supports Apple Store purchases across UAE channels (in-store, app, and online)
- Offers interest-free instalments, including a limited-time 6-month plan
- Standard option includes 4 payments, with up to 8 months for higher-value purchases
- Tabby Card has surpassed 1 million active users, highlighting rapid adoption
- Integration supports Apple Pay and digital wallet payments for seamless checkout
- Reflects rising demand for BNPL solutions as alternatives to traditional credit
- Signals growing maturity of the UAE fintech and digital payments ecosystem
Photo by Laurenz Heymann on Unsplash
